Will Griffiths is the commercial manager at well-known family-fun company Purewell Electrical. He grew up in Christchurch spending summers at Mudeford beach and on the water.

After studying French and Italian at Bristol University he worked as a management consultant, before setting up two start-ups and then, in 2015, joining the family business, Purewell Electrical. Along with his brother Ed, Will is now the third generation in the business. Purewell was founded by Will and Ed's grandfather - Arthur - in 1955, and the brothers currently work alongside their Mum and Dad.

Q: What would be your perfect day out in Dorset?

A: Dorset has so much to offer so it is hard to fit everything into 24 hours! But for me a perfect day would have to involve being on the water. Waking up in a beach hut on Mudeford spit before an early morning wakeboard. Maybe a quick trip across Christchurch Harbour on my paddle board, possibly stopping for a pint on Mudeford Quay. Then a barbecue on the beach, watching the sun go down behind the priory across the harbour.

Q: What are your fondest memories of the county?

A: My memories of growing up in Dorset all involve being outdoors and active. Probably the best of which would be cycling across the Purbecks with my Dad. We would make our way along the promenade to Studland ferry, before taking on the hills of the Purbecks, stopping in Lulworth cove to refuel, before battling our way back up and over the ranges to the ferry.

Q: What has been your proudest achievement?

A: It's such a difficult question to answer. I guess my proudest achievement would be the work we as a family do at Purewell Electrical. We have innovated and adapted our business to ensure that 60 years on we are able to carry on the work of previous generations. Our Award Winning Christchurch Superstore now offers more than just electricals: including Kitchen Design & Installation and regular cookery events in our Cookery Theatre. Plus we also work with two other fantastic local businesses, Living Floors and Mocha Turtle, who offer great flooring solutions and Christchurch’s best coffee - all within our store. In 2015 and 2016 we were thrilled to be named UK Independent Electrical Retailer of the Year, a fantastic honour and something that we as a family and all of our team worked extremely hard to achieve.

Q: Where do you get your inspiration from?

A: That’s an easy one. I have a huge amount of admiration for my Grandfather Arthur, who founded Purewell. Unfortunately “Papa” passed away in 2005 but I constantly strive to make him proud and always think about what he would say before any major decision I make. He was a man of real dignity and I am very proud every time someone comes up to me and tells me of their fondness for him.

Q: What would be your favourite thing to do when you have a day off?

A: I love getting on my paddle board and exploring different corners of Christchurch Harbour. If the tide is right I will head up the Avon and do a loop under the two bridges on Bridge Street. Plus if its a Saturday I will likely try and get down to watch either AFC Bournemouth or Bournemouth Rugby, two fantastic sporting clubs, we are very lucky to have in our county!

Q: Where is your favourite place to eat in the county?

A: We are fortunate with our Neff Cookery Theatre that we get to put on some great demonstrations with some of the county’s best chefs. And there is one in particular whose restaurant I love, Colin Nash’s Three Tuns in Bransgore. Not only is the food fantastic and the atmosphere convivial, but it is also the place my parents met so it is a special place for us as a family.

Q: What three things do you associate with Dorset?

A: Without over simplifying I would say I associate three colours with Dorset: blue, yellow and green. The fantastic blue on blue horizons looking out to sea, the stunning golden sands of Bournemouth bay and the picturesque green rolling hills of West and North Dorset.

Q: If you could summarise the county in one word what would it be?

A: “Adventure!”